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Saturday, November 15, 2014

Do Pharmaceutical Reps Change Prescribing Habits by Doctors in a Bad Way?

QUESTION: it is known that sales reps change behavior. In the case a doctors and pharmaceutical industry sales reps, does the change in behavior lead to worse prescribing habits by the doctor?


METHODS: an online survey was performed. Response rate was 11.5%


RESULTS: attending industry sponsored continuing medical education courses was associated with a higher rate of prescribing patent-branded (non-generic) medications. Acceptance of office stationary was associated with higher daily doses.


CONCLUSION:Avoidance
of industry-sponsored CME is associated with more rational prescribing
habits.


COMMENT: the authors do not address their low response rate. As such, the conclusion from this study can only be considered an unconfirmed hypothesis.


PLoS One. 2014; 9(10): e110130.